How We Track Results
Clean Data. Reliable Attribution.
Accurate results start with accurate tracking. Every account gets a custom GTM and GA4 setup so the numbers you see are the numbers that matter.
Real accounts, real numbers, pulled straight from the API.
Custom e-commerce brand in a specialised niche, built from scratch on Shopping and Search. Over the last 12 months Analytics records 4,509 orders and A$624K of revenue from paid traffic, on A$47K of ad spend. Since 2023 the account has passed 21,000 conversions.
US brand on Shopify, Facebook and Instagram. Before we took over, the account returned 0.92x. We fixed the catalog campaign, which was optimising toward an event the pixel never received, then moved budget to the visuals that sell. One pre-order video produced 47% of the revenue. Meta Marketing API, Meta attribution, Sep 18 to Oct 1, 2026.
Law firm in a competitive local market. High-CPC environment. Restructured campaign targeting and ad copy to focus on the quality of each enquiry.
Premium e-commerce brand on a margin-first Shopping build. The figures above are the last 12 months as Analytics records them. Three purchase tags were counting the same orders in this account until February 2026, which is exactly the kind of thing the audit finds.
Local service business in a competitive urban market. Built local Search campaigns optimized for appointment bookings. High conversion volume at low cost per conversion.
High-value property sector. Each conversion represents a significant transaction. Managed A$172K in spend with a focus on qualified lead quality over raw volume.
Accurate results start with accurate tracking. Every account gets a custom GTM and GA4 setup so the numbers you see are the numbers that matter.
"Nicolas is sharp and effective. I recommend him without hesitation."
"Very responsive, professional and patient. Nicolas is truly skilled in his field. I recommend him without hesitation."
Google Ads, Meta and Google Analytics 4, straight from their APIs. Google e-commerce revenue is the figure Analytics records. The Meta case uses Meta attribution, with its dates shown. No projections, no cherry-picked timeframes.
Start with a full audit. We'll show you exactly what's underperforming and how to fix it.
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